Doug Horowitz Gibson Dunn: Why Settle for Billable When You Can Bill Per Second?

** Doug Horowitz Gibson Dunn: Why Settle for Billable When You Can Bill Per Second? reflects a shift toward hyper granular legal pricing. Clients demand transparency, technology enables precise time capture, and firms compete on value.

Doug Horowitz Gibson Dunn: Why Settle for Billable When You Can Bill Per Second? is a unit based pricing model. Work is measured in seconds, not broad blocks. Studies indicate clients prefer predictability and efficiency.

Technology Drives This Model Cloud platforms track activity automatically. Tools log mouse clicks and keystrokes with minimal effort. Research shows this reduces friction in budgeting.

Why Firms Experiment They seek stronger margins and clearer scope. Flat fees remain common, yet seconds based billing offers flexibility. Clients gain insight into real effort.

Key Takeaway Match pricing precision to task complexity.

Q: Is this model suitable for all work? A: Routine tasks suit it best; complex matters may mix models.

Q: How do clients avoid overpaying? A: Clear rules define billable seconds and minimum thresholds.